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Display, video, demand generation, and audio ads

Display Advertising

Stay visible across the web with campaigns that use display, video, YouTube, Demand Gen, retargeting, and audio placements to keep your brand in front of the right audience.

What It Helps You Do

Build awareness beyond search

Reach people before they are actively searching by using visual, video, and audio placements across relevant inventory.

Bring interested visitors back

Use website audiences and retargeting to re-engage people who already visited your site or interacted with your brand.

Control where ads appear

Use audience segmentation, block lists, exclusion lists, and placement review to keep campaigns focused.

Support other channels

Pair display with search, social, and email so your message is seen more than once across the customer journey.

How We Help

We help turn broad ad platforms into a focused plan with practical targeting, clean setup, and ongoing optimization.

Channel planning

Choose the right mix of Google Display, YouTube, Demand Gen, Spotify, and retargeting based on your budget and goal.

Audience segmentation

Build prospecting, remarketing, and exclusion audiences so campaigns have cleaner intent signals.

Creative and placement guidance

Recommend ad formats, creative sizes, video ratios, and message direction for each placement type.

Measurement and refinement

Track key metrics, review efficiency, and adjust audiences, placements, and spend as performance data builds.

Analytics and tracking setup

Connect campaigns to Google Analytics, add platform tags where needed, and build tracking frameworks for retargeting, conversions, and channel-level reporting.

Where Your Ads Can Show

Google Display Network
YouTube ads
Demand Gen campaigns
Spotify and audio ads
Retargeting audiences
Contextual and audience-based placements

What’s Included

The pieces that keep display campaigns organized and measurable.

  • Display and video campaign strategy
  • YouTube and Demand Gen setup
  • Spotify/audio ad planning
  • Audience segmentation
  • Website audience and retargeting setup
  • Block and exclusion list recommendations
  • Tracking links and key metric reporting
  • Ongoing optimizations

Related Services

Paid Search

Capture active demand from people already looking for your services.

Paid & Organic Social

Support discovery, credibility, and brand awareness across social channels.

SEO Services

Improve organic visibility with clearer, search-friendly website content.

Ready to make your marketing easier to manage?

Let’s talk through your goals, current channels, and the most useful next step for your business.

Contact Hecht Media Group