Case Study
Country Club of Gwinnett
Using analytics and multi-channel paid media to increase traffic, reach new visitors, and support long-term visibility.
The Challenge
The client wanted to grow website traffic, attract new members, and better understand how paid media impacts other marketing channels.
Our Approach
- Set up Google Analytics to accurately track performance.
- Launched multi-channel paid campaigns across Search, Display, and Video.
- Measured both direct campaign results and the ripple effect on organic and direct traffic.
The Impact
- 1 in 3 sessions came from paid media within the first full month.
- Paid campaigns drove 95% new visitors.
- Direct traffic increased by 24% after launch.
Key Takeaway
Smart analytics plus a multi-channel paid strategy helped the club drive immediate traffic while also improving broader visibility over time.
Want clearer marketing performance?
If you need better strategy, cleaner tracking, or more confidence in your paid media decisions, Hecht Media Group can help.