How Paid Media Boosted Traffic & Growth
The Challenge
The client wanted to grow their website traffic and attract new members while better understanding how paid media impacts other channels.
Our Approach
- Set up Google Analytics to accurately track performance.
- Launched multi-channel paid campaigns across Search, Display, and Video.
- Measured both direct results and the ripple effect on organic traffic.
The Impact
- 1 in 3 sessions came from paid media within the first full month.
- Paid campaigns drove 95% new visitors, bringing fresh audiences to the site.
- Direct (organic) traffic jumped by 24%, showing paid lifted other channels too.
- Overall traffic stayed at 2x the baseline even after the campaign launch.
Key Takeaway
Smart analytics + multi-channel paid strategy = sustainable growth. Paid media not only delivered immediate results but also boosted long-term visibility.
- Budget Management
- Display
- Paid Search