Case Study
Rugs.com
Scaling paid media performance across search and B2B channels while improving reporting visibility and efficiency.
The Challenge
Rugs.com needed to scale paid media across Search and B2B platforms while improving efficiency and driving stronger returns on significant ad spend investments.
Our Approach
- Managed 11 paid media accounts, including new international channel launches that scaled to multi-million-dollar weekly budgets.
- Implemented testing frameworks to identify scalable activations and improve campaign efficiency.
- Delivered weekly, monthly, and quarterly reporting with insights on performance trends and optimization opportunities.
The Impact
- Increased return on ad spend by 12% quarter over quarter.
- Scaled campaigns across multiple markets while maintaining profitability.
- Built a stronger feedback loop between reporting, testing, and strategy.
Key Takeaway
Through a mix of scale, testing, and reporting discipline, Rugs.com was able to achieve sustained growth and efficiency across its paid media program.
Want clearer marketing performance?
If you need better strategy, cleaner tracking, or more confidence in your paid media decisions, Hecht Media Group can help.