Revitalizing Paid Media & Analytics for Link Staffing
The Challenge
Link Staffing needed to reactivate its paid media efforts and improve tracking to ensure campaigns were driving measurable business results. Their Google Ads account had been inactive, and reporting visibility was limited without proper Google Analytics integration.
Our Approach
- Account Reactivation: Worked with the internal team to reactivate the Google Ads account and prepare it for campaign relaunch.
- Analytics Integration: Connected Google Ads with Google Analytics to ensure accurate tracking and performance measurement.
- Technical Implementation: Provided scripts for the development team to place on the site, followed by QA testing to confirm that tags were firing correctly.
The Impact
- Restored full campaign functionality across Google Ads.
- Established accurate performance tracking through Google Analytics.
- Enabled the team to confidently launch new campaigns with clear visibility into ROI and user engagement.
Key Takeaway
By combining technical setup with strategic consulting, Link Staffing gained the tools and infrastructure needed to run effective paid media campaigns and make informed decisions based on data.