Case Study
LINK Staffing
Reactivating paid media and analytics infrastructure so campaigns could relaunch with clearer performance visibility.
The Challenge
LINK Staffing needed to reactivate paid media efforts and improve tracking to ensure campaigns were driving measurable business results. Their Google Ads account had been inactive, and reporting visibility was limited without proper Google Analytics integration.
Our Approach
- Worked with the internal team to reactivate the Google Ads account and prepare it for campaign relaunch.
- Connected Google Ads with Google Analytics to improve tracking and performance measurement.
- Provided implementation scripts for the development team, followed by QA testing to confirm tags were firing correctly.
The Impact
- Restored full campaign functionality across Google Ads.
- Improved performance tracking through Google Analytics.
- Enabled the team to relaunch campaigns with clearer ROI visibility.
Key Takeaway
By combining technical setup with strategic consulting, LINK Staffing gained the tools and infrastructure needed to run effective paid media campaigns and make informed decisions based on data.
Want clearer marketing performance?
If you need better strategy, cleaner tracking, or more confidence in your paid media decisions, Hecht Media Group can help.