Scaling Paid Media Performance
The Challenge
Rugs.com needed to scale its paid media efforts across Search and B2B platforms while improving efficiency and driving stronger returns on significant ad spend investments.
Our Approach
Managed 11 paid media accounts, including new international channel launches that scaled to multi-million-dollar weekly budgets.
Implemented testing frameworks to identify scalable activations and improve campaign efficiency.
Delivered weekly, monthly, and quarterly reporting to stakeholders, providing insights on performance trends and optimization opportunities.
The Impact
Increased return on ad spend (ROAS) by 12% quarter over quarter.
Successfully scaled campaigns across multiple markets, maintaining profitability while handling seven-figure budgets.
Built a stronger feedback loop between reporting and strategy, ensuring campaigns evolved alongside industry shifts.
Key Takeaway
Through a mix of scale, testing, and reporting discipline, Rugs.com was able to achieve sustained growth and efficiency across its paid media program.
- B2B
- Paid Search